Results and reporting

Start with the question you want to answer. The dashboard summarizes a sent-recipient cohort; campaign analysis examines filtered observations; exports provide records for further work.

Question	View
How are recent campaigns and delivery problems looking?	Dashboard
What happened in this campaign or for this recipient?	Campaign analysis
What exactly do these numbers mean?	Metric definitions
How can I work with these records elsewhere?	CSV and Excel exports

An observation records a request or system outcome. It does not establish human intent. Keep that distinction when presenting results to others.